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If Jessica AlbaAfter realizing she couldn’t trust any brand for her day-to-day needs and she needed self care products with no harsh chemicals, she created her own company. To make it clear her intent, she named the company Honest.

Honest started out as a diaper and wipes company. Now the company has become a full-fledged wellness brand with safe and effective products across categories such as bath, body and personal care, beauty and home.

Its fan base has expanded from mothers and mums-to be to include anyone who values Honest and appreciates their commitment to safety and transparency. The company also has social responsibility. They have community partnerships and initiatives that provide safe, effective solutions for people who need them most. Since 2012, they have donated more than 20 million items to those in need.