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Millie Bobby Brown’s clean beauty and skincare brand, Florence by Mills, may be geared towards Gen Zers, but their products are well-loved by beauty fans of all ages. 

The brand was launched in 2019 and was founded on Millie’s belief that true beauty is found in loving and accepting oneself. As Millie said in a release at the time of the launch, “I wanted to create something for me and my generation, my friends and peers. A brand that could be authentic to us and our self-expression while still being good for you, easy to use, and suited for changing and transitional skin. It’s so difficult to be young, so I wanted to create a space that would support everyone in their beauty journey.

Millie created the brand and named products after her friends and relatives. For instance, the Cheek Me Later Cream Blushes are named after her BFFS, the Ava’s Mini Essentials Kit is named after her little sister and features all her must-haves and the brand itself was even named after Millie’s great-grandmother, Florence.

Whether you’re looking for skincare, makeup or hair care products, Florence by Mills has all the essentials you need at really affordable prices. Below are some of our favorites.