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Lululemon finally has their line of athletic sneakers. The brand recently launched their first-ever running shoe, the Blissfeel, which is currently available in six colors. It’s the first of four styles launching in 2022, and was designed to “make the miles feel effortless and blissful” while you’re out for a run.
As Lululemon’s CEO, Calvin McDonald said in a press release, “We are entering the footwear category the same way we built our apparel business—with products designed to solve unmet needs, made for women first.”
Sun Choe (Lululemon Chief Product Officer) stated that the company started out with women’s footwear first, as performance shoes are designed for men. Then, they’re adapted for women. Choe explained, “That did not sit well with us.” “Innovating for women is in Lululemon’s DNA—now we’re bringing that same expertise to footwear, and women were part of this journey every step of the way.”
The brand spent four years researching how women moved and want to feel in order to create the perfect pair of running shoes. They did this by studying over one million foot scans and doing “countless” rounds of wear testing. The reviews showed that this was a successful strategy as several reviewers raved about how comfortable the shoes were.
As far as looks, the shoes are pretty cute and the color options are nice. A few of the colors have become so well-loved that they are selling quickly. You can learn more by grabbing a pair or reading the reviews from Lululemon customers.