It was an idea that I had been having for quite some time,” he said. Get Dazed. “I had been speaking with some people near me like Molly Hawkins [creative director]. First, it was fun. But, actually, pleasing is about two things.

Harry stated that nail polish was what started it all. “Me seeing a color on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails’. While it was an enjoyable little project, we felt it had potential to be more than just nail varnish when the pandemic hit.