PRICE CONTENT. CelebHomes was paid by Absolut to write this article. 

The hottest party of Coachella isn’t happening in the desert — it’s happening in the metaverse. Absolut is marking its 10th year being the Official Vodka of Coachella by inviting Coachella fans everywhere to Absolut.Land, a one-of-a-kind activation that brings all the on-site fun of Coachella to the digital world. We’re going to break down the unique experience. 

Absolut.Land is an amalgamation of fashion, art, music, and cocktails that aims to connect people both online and in person. This space is where festival-goers and their fans can come together to share the love for festival culture via virtual drinks and experiences. Absolut will even have a physical tent designed to perfectly match the one you’ll find in Absolut.Land, so it really is a merging of the physical and digital worlds.