Leading the charge for increased diversity, Outlier Society was the first to adopt an inclusion rider and, on the heels of Jordan’s popular Alexa commercial, inked a movie and television deal with Amazon to, per the announcement, “produce and acquire elevated films showcasing diverse, bold filmmakers and talent.”

At just 34, Jordan’s already got his eyes trained on his next act, telling PeopleHe hopes to be “directing more, being less involved in production, and hopefully producing more” within 10 years. Overall, he continued, “Just growing, whatever the next evolution of me is. I will hopefully have a family.