It’s a widely known fact that real estate searches increased tremendously in the period between 2009 and 2013. By today, the searches have tripled because there are so many competing companies. For professional businesses, like real estate companies, search engine optimization is one of the most important things. So what’s the reason behind that? First of all, SEO gives its users the opportunity to push their website higher on the ranking list. It means that it targets a specific clientele and shows up in their search results first. Second, it serves as a long-term advertisement that continuously brings new people to the website.
When it comes to performing the SEO procedure for real estate businesses, we say that there are two possible ways to do it. The first one is to do it yourself, provided that you have the necessary knowledge and skills to back the procedure up. The second, perhaps more reliable way, is to hire a professional SEO firm for real estate. Before we move on to the part where we discuss what these professionals can do, let’s cover some basics first.
What Are the Benefits of Using SEO and Why Is It so Important?
SEO Boosts Business Visibility
The first thing anyone does when they are interested in a particular service or a product is look it up online. The results are often found on the first page, and in most cases, that’s enough to satisfy their interests. Therefore, it’s imperative that your real estate website is among those results on the first page. Many real estate companies are trying out multiple SEO strategies in hopes of increasing their website’s traffic. Therefore, there’s a lot of competition, and the only thing that will make your website stand out is appropriate optimization. Scott Keever SEO for real estate is one who provides the necessary services that might be of some help here.
Websites that have good SEO can attract completely new clients who didn’t necessarily type in the specific keywords. On the other hand, SEO can push the website further up the ranking list and display it to those people who are looking for your services, specifically. So it’s essentially killing two birds with one stone.
It Creates a Base of Reliable Leads
Most real estate companies overlook the most important fact when it comes to attracting new clients to the website. They tend to focus on attracting just anyone, instead of optimizing the website specifically for people in need of their company’s services. SEO can help you filter these people out by giving them texts with relevant meta descriptions, keywords, links, etc. However, that doesn’t mean that you shouldn’t try to reach potential customers. The content just needs to be relevant enough to provide you with a base of reliable customers.
SEO Is an Excellent Advertisement
In today’s world of marketing, it’s highly popular to use third-party advertisements on websites, apps, etc. They seem to be quite effective, as they’re somewhat ‘forced’ on the user. However, the format is slowly becoming more and more saturated. That’s the reason why people try to incorporate different methods of advertising for their products. SEO is definitely one of those ways. An interesting fact about it is that it can serve as a long-term advertisement because once the text is optimized, there’s no need to change it. It completely removes the need to use ads which pop-up in users’ faces and force them to watch or skip them.
How to Use SEO to Improve Your Real Estate Website
Since we’ve mentioned several benefits of using SEO for business, we think it’s time to move on to the particulars of the optimization procedure. We’ve briefly touched upon the matter in the introduction of this text, but we’ll now explore the two possible ways of doing SEO in greater detail. The first way is for people to do it themselves. That requires the necessary experience and relevant knowledge. It can be difficult to do, but it’s not impossible. However, the chances of making errors are greater. The other way is to hire a professional SEO service such for your real estate needs. Hiring a professional ensures that each step is covered in detail and that nothing is left out. Speaking of which, each optimization should cover the following steps.
Keyword Research and Inclusion
This is often where the whole SEO journey starts. Choosing the appropriate keywords and making them relevant to a specific service (or a product) is always a step in the right direction. We should consider the fact that 90% of people turn to the internet in order to solve their problems or find something. That means that they’ll click on the first thing that remotely matches their interests. In order to prevent losing listings, it’s imperative to make sure that your website appears first. Selecting the right keywords is one way to do it.
Having the right real estate keywords alone won’t boost the website’s popularity that much. In order to reach the right customers, the keyword density and its relevance have to be appropriate. For example, you can’t insert twenty different keywords into a single text and expect it to attract the targeted clientele. The more keyword variety there is in the text, the less specific it is. That’s why it’s important to keep the keyword density at 6% or 7%. Furthermore, tags and meta descriptions need to match with the keywords in order to make the text more complete.
Creating Good Content
Finally, in order to finalize the whole text, you need to give it context and make it seem natural. Adding catchy phrases and questions that the readers might have during their search. However, modifying an existing text is not the only way to get more traffic. You need to supply completely new texts with new subjects every so often.
To conclude, we really hope that we were able to help you understand how SEO works and why it’s so important. Nowadays, everyone is trying to make the best use of it. Some succeed where others fail, but the competition is real. That is especially true for any real estate business, and you’d be missing out on a lot if you decided not to use SEO. If you don’t think that you have the necessary skills and knowledge to use SEO, consider hiring and SEO expert for real estate and using their services.