They continued, “Today, we were forced to file a lawsuit against Hailey Bieber and her new skin-care line that launched last week and that is using the brand ‘rhode.’ Although we didn’t intend to, it was necessary to do so to safeguard our company.

Noting that they “admire” the model and “want to celebrate her,” the statement continued, “We have only the brand name ‘RHODE’ that we’ve built. This is why she didn’t ask us to sell our brand four years back, and also why we now want her to update her skin care line’s branding. She is harming us, our company and our customers.