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Hump Day is here, so you deserve a treat! 

We are now closer to Friday and a few days away for a new month. Let’s not forget all the amazing beauty products that were launched this month! We’re talking Tower28’s sensational Tinted Sunscreen Foundation, Fenty Skin’s hand mask and more must-have self-care essentials. 

Whether you’re in the market for a new nourishing lip balm, Halloween-approved hair color or fragrance, we rounded up the best beauty launches of October so your Wednesday will feel more like a Saturday morning. 

Below, discover the beauty newness calling your name!