An ex-love triangle with former Bachelor Love Island contestants, the most-followed man in Australia and a sound healing session to salvage a party’s vibes: Welcome to Byron Bay.

Netflix’s newest docu-soap Byron BaesTake viewers to Australia’s spiritual, linen-filled oasis where influencer culture is at its best. This eight-episode season is a mix of the two. The Hills Selling SunsetThis created a close-knit community of friends, who all attempt to be artists while simultaneously dating, feuding, and attending weekly parties to face off.

However, there is one thing that will set you apart. Byron Baes apart from its predecessors is that social media—namely Instagram—is just as much of a main character as anyone in the cast. Jade, the aforementioned most popular male influencer in the country, proclaims, “For 10 years now, I’ve had my phone every single second of my life doing everything for my fans and my followers.” Meanwhile, ElleAn environmentally conscious entrepreneur commissions a sculpture depicting herself as a Mermaid to help save coral reefs. Naturally. 

Und Byron BaesExecutive producer Emma LambWhat casual viewers think about content creators? They might say something like, “I’m not an Influencer, I’m a Inspirator” with no irony.