They know exactly what you mean: Hair today, gone tomorrow.
 
KJ Apa—who has spent much of the last five years sporting red hair courtesy of his Riverdale character, Archie Andrews—recently debuted a brand-new look. In July 28, the 25-year old shared an Instagram photo of him with a new look. He had his hair cut to a natural brown color and wrote, “Reset.” This is a Quick Move
 
It’s evident that his transformational move made quite an impression on his followers. Another user said, “Omg. Love that look on you. It’s so stunning.” A second user wrote, “It’s weird to see your hair without your red.” Perhaps the third user summarised most people’s reactions best by simply writing, “WHAT?”
 
To be fair, KJ has shared in the past that he’s a natural brunette—and has even rocked his real hair color in films like I Still Believe You Hate U Give. KJ may be most known for his red hair, but he also had to dye his hair in order to play the CW part.