Emma, aside from her successful coffee business, has many things to be thankful for. This includes being the PacSun Spring/Summer 2020 campaign face. Emma is the star of the ad and her personal avatar. CelebHomes News asked Emma if the campaign was inspired “looking toward the future” as a means to escape.
Emma said, “It was shot in Bora Bora. It is such an incredible and beautiful place that it takes viewers on a journey.” There were many digital elements, including my personal VR avatar. AR and VR will be the next big thing in fashion. They open up new realms of possibility and push the boundaries.