Is there anyone who smells strong cologne?
Abercrombie & Fitch, the preppy clothing brand that dominated shopping malls and high school halls in the mid-2000’s, is the subject of White Hot: The Rise & Fall of Abercrombie & FitchThe film “The Secret Life of a Woman” will premiere on Netflix April 15.
The name, which was associated with both fashion and elitism, finally came under fire for its often discriminatory, questionable, and sometimes racist practices.
The trailer states that “They didn’t invent evil.” They didn’t create class. They simply packaged it.”
In 2006, Abercrombie CEO Mike Jeffries caused widespread outrage in an interview with SalonHe also discussed how the store’s hiring process works.
Jeffries stated, “That’s why our stores hire attractive people.” Because good-looking folks attract other people with good looks, we aim to market to people who are cool and attractive. “We don’t sell to any other people.”
But that was not the end.
There are cool kids and there is the popular kid. Then there’s the less-cool ones. He admitted that he was openly in favor of the “cool kids”. We are after an attractive, all-American child with great attitudes and lots of friends. Many people aren’t part of the group. [in our clothes]They don’t belong. Are we exclusionary? Absolutely.”