If you often browse TikTok, chances are that the name “West Elm Caleb” has recently popped up on your feed.

While many people long to go viral on the social media platform, the mysterious figure behind this nickname is gaining notoriety for a different reason. Following several TikTok users from New York realizing that their app had allegedly been used to date the same man Caleb, a man named Caleb, women are joining forces and posting #WestElmCaleb dating tips.

Users have made unverified claims about the alleged serial dater, including that they matched with him on Hinge, received a flurry of affectionate messages—aka “love-bombing”—and then were unceremoniously ghosted.

Word spread and soon a community of women informing other women about dating red flags was formed.

TikTok user @meemshou shared, “I wasn’t going to make a video about this, but I feel like it’s my duty as your Asian older sister to warn New York City girls about this Caleb from West Elm ASAP.” People should be aware that love-bombing can lead to other red flags.