Made popular during the pandemic, subscription services have quickly become an important part of many business models. Believe it or not, the subscription service model is growing nearly four times faster than companies in the S&P 500. In the United States alone, there are over 220 million subscriptions. This equates to over 60 million individual subscribers.

Subscription services themselves span across a variety of needs and interests. Both businesses and individuals can take advantage of subscriptions. Some offer memberships or exclusive access, some specific physical products or media, and others replenishment of groceries and necessary supplies. Regardless of the type of subscription, the bottom line remains that subscriptions services are very sought after and popular. They are convenient, simple, and engaging to a wide range of demographics and age ranges. Some subscribers admit that they are also just plain fun! In fact, many believe that subscriptions are just as much about fun and thrill as they are about function.

There are subscriptions out in the world for everyone. No matter the interest level or walk of life, there is an ever-expanding plethora of resources that businesses are offering each day to consumers. With the upward growth that this model is exhibiting, it is clear that subscriptions are here to stay and will only continue to multiply.

Data shows subscriptions are here to stay