One Subway superfan can now eat fresh for the rest of his life. 

James Kuntz, a Colorado doctoral candidate, just scored free Subway sandwiches forever after he got a massive tattoo of the company’s new Subway Series logo across his back.

How? Well, on July 27, Subway hosted a block party in Las Vegas at Bad Apple Tattoo where nine fans got an actual tattoo of the restaurant’s new logo from two-time Ink Master Champion DJ Tambe and his team. Depending on the size and location of the tattoo, those fans would either earn free subs for a month, a year, or the rest of their life. 

“Tattoos hold a special meaning for my customers, they come to me to celebrate the things they love the most or to commemorate a major moment in their lives,” DJ Tambe said in a press release. “Whether it’s their first Subway Series experience, or a lifelong love of Subway, they will always remember me as a part of their lives.