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Kim KardashianKKW Beauty was closed down and KKW Fragrance was replaced by a brand new, SKKN BY KIM. The new products will deliver “rejuvenation, nourishment, and an indulgent at-home experience designed to help people feel confident in their skin,” according to a press release.

Kim shared, “In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven – and I have carried this same drive and approach with me into creating a legacy skincare brand.”

The founder of the brand also shared how she was able to overcome her own difficulties, explaining, “What started as a diagnosis of psoriasis became the catalyst for my skincare journey, inducing me to learn more and care for my skin.” Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise— and I knew I had to share my learnings.”

SKKYN BY KIM will debut its nine core products on June 21, 2022 through its direct-to-consumer website.