PAY CONTENT. CelebHomes paid Willow to create this article. Prices correct at the time of publication. CelebHomes is not the seller of these items.
You probably think about breastfeeding whether you are a mom new or old. It’s not just about choosing the right name or crafting the best birth plan, but also finding the right pump for you is an important decision. This requires a lot research. Willow Innovations, Inc., which created the world’s first wearable, all-in-one breast pump, understands that breastfeeding is not an easy task.
FemTech’s “Register for More” campaign is sparking discussions about motherhood and advocating for better ways forward. Comedy star and mom to the Willow brand was tapped Iliza ShlesingerThe brand’s new campaign ad focuses on the everyday experiences of motherhood, with a humorous twist. Iliza headlined and wrote the campaign’s headline. The ad portrays an extravagant baby shower, well-intentioned advice and sarcastic humor that can leave new moms feeling isolated. Iliza is the “cool” version of herself, who reminds moms that it doesn’t need to be this way.
Iliza said, “Moms should have empathy and humor.” The Willow team joined me in satirizing some characters from mom’s circle. This commercial is about mom’s view of the world, and how it can bring humor to everyday challenges.
Willow’s breast pumps are wearable and can be used by moms to pump, move, and do so without the need for cords, tubes or loud motors. Additionally, moms can register for additional support and tools at register.onewillow.com. Scroll down to find out more about breast pumps that don’t slow your heart rate.