Short answer: Chris CoelenThe Kinetic Content CEO is responsible The First Sign of Love is MarriageNow!UltimatumReality dating shows are super popular with.

CelebHomes News spokeswoman Coelen to say that they love the relationships space. The idea of these shows being relatable, really compelling, and very real beyond anything that happens on them is what makes it so appealing to produce in that genre.

Let’s get to the point. Sure, the concept may sound extreme—for three weeks, you and your signifcant other will each live with someone else from another pairing to get a glimpse at married life, before moving back in together for the final portion of filming—but it is actually an all-too-relatable situation for many viewers facing the Big C: commitment.

Coelen stated, “Look. An ultimatum is something very relatable to people and couples in that situation.” Every person (I certainly was) has been in this situation. One partner or one of them is happy to marry the other. It was me who was not as certain. You may also know someone who has been there and feels like they need an answer.

Coelen said that this experiment makes the uneasy partner evaluate his or her excuses for not getting married. “It’s all about are I willing to make a commitment to you for your entire life?” We started with that instinct and relateable idea. It was about putting together a group couples who seriously consider getting married, all possibly questioning their relationships in the long-term. Then, let them choose each other based on what they think they want for their future. That’s going be an interesting window into a new possible future.