And by streets, he meant studio, the trio teaming with Bell’s longtime pal, agency exec and writer Benjamin HartDunshire Productions is a collective of storiestellers already working in the same circle as him. Dunshire Productions was named for Parks and RecreationThe fictional Cones of Dunshire boardgame was created by the Los Angeles-based creative and production studio. Their goal is to make “the funniest, so that you can make the money,” as their website states. 

And, yes, teaming with a group of your besties—who just so happen to be comedic geniuses—to craft literal LOL-worthy ad spots and other content for brands like Guinness, Lagavulin and Bell and husband Dax ShepardThe Hello Bello premium line of baby products from’s Hello Bello is just as entertaining as it sounds. 

Bell admitted that he understood the hesitations people feel when attempting to mix business and pleasure. Bell said, “I receive the same reply when I mention that I love working alongside my husband. ” (Um, side note: Have they met Dax?)