Get it nowThisEwan Roy would be proud of this daring feat!

April 10,Succession Star James Cromwell superglued his hand to a counter of a Starbucks café in New York City in protest of the coffee chain’s upcharge policy for plant-based milks. In a livestream of the “glue-in” shared on PETA’s Facebook page, Cromwell—who serves as the honorary director of the animal rights organization—read from a prepared statement, “calling on Starbucks to stop punishing kind and environmentally conscious customers” for choosing nondairy alternatives in their drinks.

Cromwell asked, “When are you going to stop making huge profits and letting customers, animals, and the environment suffer?” Cromwell responded, saying, “Starbucks says it is committed to sustainability, but discourages customers choosing sustainable products.” While the company states that it values diversity and inclusion, they discriminate against customers who are unable to have milk.

He continued, “Stop this practice of charging customers more for something that should be available for everybody that saves the planet, that does not harm animals and will make a difference.”