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SKIMS just released their latest campaign, and it is unique in its genre. Kim Kardashian launched the brand. They announced their first bilingual campaign, where they will distribute content in English and Spanish. The brand also announced that global superstar and Grammy-award winner singer-songwriter, Kim Kardashian, would be running their first bilingual campaign. Rosalía, is the face of the brand new campaign.
“Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. Kim released a statement stating that the campaign is about Rosela’s energy and confidence. “I’m especially excited that she’s wearing pieces from our best-selling Cotton Collection – they’re classic, cool and breathable everyday essentials that everyone feels good in.”
The first campaign is for Spanish singer, who has just released her album. Motomami This album was released March 2012 and has already been certified platinum.
“I love SKIMS,” Rosalía said. I love them because they are comfortable, and also make me feel extremely sexy. “I’m thrilled that I was able to work with them, particularly in the Cotton Collection. It is my favorite collection.”