Hailey BieberWants you to get healthy skin by being on the Rhode
So the model is coming clean about what inspired her to start her beauty brand, Rhode—which is set to be launched in June.
I just couldn’t forget my mom as a kid. [me] out of the bath, drenching me head to toe, just hydration, hydration, hydration, very focused on keeping the skin healthy,” she said in a new interview with Allure. “It all began with my grandmother. My mom learned from her, and she taught my mother.”
Hailey said she found Rhode’s niche by trying out a lot of different inexpensive and expensive skincare brands and doing a lot of research that uncovered people simply want their skin to be hydrated.
She said that she found the best-tried and true products were those that are affordable. “That’s why I keep coming back to them,” she explained. Allure. The initial launch was focused on maintaining skin’s moisture barrier. “I’ve tried it on a variety of clients. I received great feedback.”