In a largely digital world, finding the right provider that has the bandwidth to take on new patients can be a headache. There are currently nearly 1 million dental professionals in the United States. However, 1 in 3 dentists do not have a full patient roster. Dental practices are struggling to attract new patients and it’s becoming increasingly harder to retain patients, as over 40% of new patients only visit these practices once. These challenges could lead to less revenue, fewer referrals and slower growth. This “fiscal squeeze” is being felt by practices across the United States, but can be mitigated with proper strategic shifts.
In order to solve these issues, dental marketing and SEO is becoming increasingly important. Studies have shown that healthcare providers that are focused on customer experience saw a 20% revenue increase over a 5 year period. Additionally, those who proactively commit to SEO and marketing plans are nearly 350% more likely to report success than those who don’t. Experts have derived four main ways to drive more patients to clinics: SEO, pay-per-click (PPC) ads, effective web design and artificial intelligence. Committing to these changes will put modern practices at the forefront of patient searches, ensuring that new clients are driven to the practices that need it most.
Source: Dental Marketing Guy